PENROSE

handmade / one of a kind

If you love what you do, you never work a day in your life (and a thank you note to Mom on Mother's Day)

Sara Keel

It's hard to believe that a little over 4 months ago I was sitting at this table in Augusta, GA at my dad's house finishing my application for the 2017 Philadelphia Fashion Incubator Designers-in-Residence Program and creating this website.  My fiancé, daughter, and I were there visiting my family for Christmas.

Since then I have been accepted into said program (!!!), left my job of 11 years as a designer at Anthropologie, formed Penrose Design Studio and created my apparel brand Penrose, set up my very first wholesale account with M Concept Shop, shown my first Penrose collection in 2 fashion shows (literally created an entire runway collection for Philly Fashion Week in less than 3 weeks, omg it was stressful but exciting!!)  And since being a PFI Designer-In-Residence I have been introduced to countless leaders in the business and fashion world who are graciously helping me build my business.  

 Penrose runway presentation for the Style Gala fashion show during  Philly Fashion Week .  Photo by  Matthew Rhein

Penrose runway presentation for the Style Gala fashion show during Philly Fashion Week.  Photo by Matthew Rhein

 One of my Penrose Esme Wrap Tops hanging in  M Concept Shop  in Philadelphia.

One of my Penrose Esme Wrap Tops hanging in M Concept Shop in Philadelphia.

 Philadelphia Fashion Incubator designers during a workshop at Nicole Miller at the Bellevue with owner Mary Dougherty. 

Philadelphia Fashion Incubator designers during a workshop at Nicole Miller at the Bellevue with owner Mary Dougherty. 

 The PFI designers with the  Brooklyn Fashion Incubator  at  Create A Marker  in NYC learning about pattern marking and grading from Owner and President Paul Cavazza and Lollipop the cat of course.

The PFI designers with the Brooklyn Fashion Incubator at Create A Marker in NYC learning about pattern marking and grading from Owner and President Paul Cavazza and Lollipop the cat of course.

I have to stop and reflect on my journey to this point in my life, especially today on Mother's Day, and give a big shout-out to my mama!!  I wouldn't be a fashion designer if my mom hadn't taught me to sew while I was in elementary school, and helped me design and make my own clothes in middle school because I couldn't find anything I wanted to wear in the department stores where I lived in Wichita, KS.  I decided to leave my full time gig as a designer at Anthropologie once I became a mother myself, so I could stay home and cherish the time with my daughter, the newest most important person in my life.  The decision to become an entrepreneur and start my own line seems like an easy one now: I am more driven, feel more creative, and am learning more than I have in a very long time, and most importantly it allows me to make my own schedule and spend more time with my daughter being a mom!  I love what I do, and I can truly say I never work a day in my life now

 

I'll leave you with this video of my daughter Penny dancing in the mirror back in January while I was sitting at the table above, working on my PFI application.